With the rapid pace of change, it seems as if the knowledge gap between marketing experts and their clients continues to grow. We take a look at the ever-growing list of digital marketing buzzwords and how to apply them within the industry.
When it comes to building brand loyalty, there is nothing better than a rewards program to keep your customers coming back time after time. We take a look at why your e-commerce brand needs to add a loyalty program ASAP!
The impact of COVID-19 on small businesses has been huge and there is a long road ahead. But, now is not the time to give up on the fundamentals. We take a look at what marketing during a crisis means and how it can help your business weather the storm.
Brand stories help customers decide which brands align with their own narratives. But how do you know what story your brand is telling, and how can you change it? Let’s start by taking a closer look at what a brand story is.